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The Fear Factor


By Sharon Davis

My brother-in-law is in the process of starting a home business. In fact, he's been in the process of starting it for over 2 years now.

It seems that Bill (that's not really his name, but I don't want to embarrass him), is afraid to take the big step.

He wasn't afraid to take the first step. He's taken lots of steps. He's going to be selling a product, so he's done some really important (and expensive) groundwork like designing his product, testing it, getting a patent, getting a business license, setting up his accounting procedures and even designing his website.

Bill spent alot of time on his website (he's a bit of a perfectionist). I've offered to get him up and running on the web, submit it to the search engines, and basically handle the website administration for him.

About 2 months ago, his site was all set and I've been waiting for his go ahead to "go live" ever since. Whenever I ask him if he's ready, he has a vague reason for not going ahead: "I need to make more of model x" or "I've decided to redesign a few things on the website".

It has become clear to me that Bill is afraid of failure (or even his own success).

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This is an all to common situation among would-be business owners. Let's face it-- it's a pretty scary thing to be completely responsible for your own livelihood. In fact, this fear is often the one thing that keeps a person from realizing their dream of having a home business.

There are some good reasons to be nervous, too. The Small Business Administration estimates that 33% of small businesses fail within the first year, 50% fail within the second year and 60% to 70% will fail within their first five years of operation.

People have all kinds of reasons that keep them from starting a business:

But should we really let fear come between us and our dreams? In this past year, we've learned that we have tremendous strength within each of us-- whether we knew it or not. And lots of people *are* successful. Why shouldn't Bill be one of the ones who succeeds? I believe that he has it in him to be successful, but he just has to get past the fear factor and take that next step.

And if you're planning to start a home business then do your homework, find something that you feel passionate about, plan your business, but don't let fear keep you from achieving your goals.

© Sharon Davis
Sharon Davis, Work-At-Home expert, author and consultant, helps people to achieve their goal of working at home, telecommuting or starting a home business. 2Work-At-Home.Com. Subscribe: Click Here.

 

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